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Aviva

Aviva — A D’vash fragrance

30 Eau de Parfum$49

The beauty of renewal, framed in tropical color.

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דְּבַשׁ

“How sweet are thy words unto my taste! yea, sweeter than honey to my mouth.”

Psalm 119:103

Aviva — A D’vash fragrance

The story

Why we call it Aviva.

Aviva — A D’vash fragrance.

Aviva evokes spring and renewal, its bottle nestled among vivid blossoms and tropical color. A luminous expression of the house’s love for creation — joyful beauty, with a heart turned toward new beginnings.

Read it in the house journal

Drawn from Psalm 119:103

The Composition

Three notes, one hymn.

א

Opening

Top notes

  • Bright Tropical
  • Sparkling Citrus Gourmand Fragrance Family: Tropical Fruity / Citrus Gourmand Vibe: Electric
ב

Middle

Heart notes

  • Sun-drenched
  • Playful with a mouthwatering
ג

Dry-down

Base notes

  • Sugary zest
Aviva fragrance notes

The Ritual

How to dress in it.

Mist twice onto the collar of a favorite jacket and once into the weave of a soft cotton tee. Applied to attire — never to skin — the scent settles into the fabric and rises with you through the day.

“Thy name is as ointment poured forth.”

Song of Solomon 1:3

A Fragrance in Its Element

Best for.

The Occasion

  • Sunday service and lunch after
  • Evenings out with people you love
  • Long drives and quiet mornings
  • The days you want to feel set apart

The Attire

  • Dark denim with a plain white tee
  • A soft knit sweater over cotton
  • An easy jacket and worn boots
  • Whatever you reach for most

The Details

Questions of the house.

How long does the fragrance last?
Aviva is composed as an eau de parfum — a richer, deeper concentration and typically wears for eight to ten hours — often longer when misted into wool, silk, or cashmere, where the fabric carries the fragrance well into the next morning.
What is its projection and sillage?
Projection is composed and intimate for the first hour, then blooms into a soft, room-filling sillage as the heart notes open. It announces itself with restraint — the trail of someone who has just left the room, rather than the person entering it.
How should I store my bottle?
Keep the bottle upright in its box, away from direct sunlight, radiators, and bathroom humidity. A cool, dark drawer or dressing-table cabinet preserves the composition best. Stored well, a sealed bottle holds its character for three to five years; once opened, enjoy it within eighteen to twenty-four months for the truest expression.
What should I know before wearing it?
Apply to clothing and attire only, not skin or hair. Test a small, hidden area of the fabric first, and avoid delicate materials that may stain.