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ESH

Esh — Fire — The Consuming Flame

30ml Eau de Toilette$49.99

Rum, tobacco and espresso in a glow of embers.

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אֵשׁ

“For the LORD thy God is a consuming fire.”

Deuteronomy 4:24

ESH — Fire — The Consuming Flame

The story

Why we call it ESH.

Esh — Fire — The Consuming Flame.

Dark rum and tobacco deepen through espresso and incense into warm woods and vanilla. Esh means fire; its crimson imagery mirrors a composition of ember-like richness and the sacred beauty of a flame.

Read it in the house journal

Drawn from Deuteronomy 4:24

The Composition

Three notes, one hymn.

א

Opening

Top notes

  • Dark Caribbean rum
  • Candied citrus & berry
  • Champaca
ב

Middle

Heart notes

  • Sweet tobacco leaf
  • Roasted espresso bean
  • Incense
ג

Dry-down

Base notes

  • Amberwood & vetiver
  • Melted toffee
  • Madagascar vanilla
ESH fragrance notes

The Ritual

How to dress in it.

Two sprays into the collar of a heavy knit sweater and one across the back of a worn jacket. Applied to attire — never to skin — the rum and tobacco settle into the weave and warm as the evening goes on.

“Thy name is as ointment poured forth.”

Song of Solomon 1:3

A Fragrance in Its Element

Best for.

The Occasion

  • Late dinners and long conversations
  • Cold nights and fire-lit rooms
  • Date night at your regular spot
  • The hours after the work is done

The Attire

  • Cream cable-knit sweater with dark denim
  • Brown leather jacket over a plain tee
  • Charcoal henley and worn boots
  • Corduroy shirt jacket with black jeans

The Details

Questions of the house.

How long does the fragrance last?
ESH is composed as an eau de toilette — a lighter, fresher concentration and typically wears for five to seven hours — often longer when misted into wool, silk, or cashmere, where the fabric carries the fragrance well into the next morning.
What is its projection and sillage?
Projection is composed and intimate for the first hour, then blooms into a soft, room-filling sillage as the heart notes open. It announces itself with restraint — the trail of someone who has just left the room, rather than the person entering it.
How should I store my bottle?
Keep the bottle upright in its box, away from direct sunlight, radiators, and bathroom humidity. A cool, dark drawer or dressing-table cabinet preserves the composition best. Stored well, a sealed bottle holds its character for three to five years; once opened, enjoy it within eighteen to twenty-four months for the truest expression.
What should I know before wearing it?
Apply to clothing and attire only, not skin or hair. Test a small, hidden area of the fabric first, and avoid delicate materials that may stain.