Yireh

Yireh is composed as an eau de toilette — a lighter, fresher concentration and typically wears for five to seven hours — often longer when misted into wool, silk, or cashmere, where the fabric carries the fragrance well into the next morning.

Projection is composed and intimate for the first hour, then blooms into a soft, room-filling sillage as the heart notes open. It announces itself with restraint — the trail of someone who has just left the room, rather than the person entering it.

Keep the bottle upright in its box, away from direct sunlight, radiators, and bathroom humidity. A cool, dark drawer or dressing-table cabinet preserves the composition best. Stored well, a sealed bottle holds its character for three to five years; once opened, enjoy it within eighteen to twenty-four months for the truest expression.

Apply to clothing and attire only, not skin or hair. Test a small, hidden area of the fabric first, and avoid delicate materials that may stain.